The chief operating officer of the Badminton World Federation says the Olympics has put badminton on the global map. Watch Vision's exclusive video interview...
Thomas Lund, the chief operating officer of the Badminton World Federation has only a brief window in which to reflect upon an exhilirating Olympic Games, before embarking on a jampacked competition calendar that culminates in the Dubai World Series Finals in December.
There's plenty to celerbate. A European Renaissance took place at RioCentro as Spain's Carolina Marin took gold and Europe's first title in 20 years, as PV Sindhu took a shock silver as India's first woman to win a medal in any sport. Meanwhile, World number one Lee Chong Wei defeated Lin Dan in a classic men's singles semi-final but suffered a third successive defeat in the gold medal-decider to China's Chen Long.
Lund is delighted by the potential of this year's dose of Olympic drama and action to drive new fans and athletes towards the sport.
'The Olympic brand does help us bring our sport out to the world in other corners where badminton may not be as big. I certainly hope Brazil and Rio will have a badminton legacy,' he says.
'Sport is something that unites people and drives development and innovation. We've invested alot of time and resources in Rio and Brazil to become more recognised as a sport and provide good qualitive sport experiences for people all around the world. It's much bigger than an Olympic Games'.