Sporting colours

Dubai is set to host an Electric Run, a fun way of exercising that has captivated fitness fanatics and those with little experience worldwide, with British Olympic champion Dame Kelly Holmes set to participate

In recent years, the popularity of mass participation fitness events has grown across the world. Fun runs in particular, such as the UK’s Colour Run and the global Electric Run, have seen a record number of registrations with people joining in around the world to take part in the festivities.

The Electric Run has seen more than one million people taking part in locations from London, Chicago and Los Angeles to Singapore, Sydney and New York.

Due to launch this November in Dubai at Meydan and in Abu Dhabi in 2016, its organisers hope to bring the fun, community spirit to the emirate, transforming the way people view exercise.

Dame Kelly Holmes, the British Olympic Gold Medalist, is also joining in the action.

What I like about it is the combination of music, neon lights and adventurous course lands which makes the event so appealing

Dame Kelly Holmes, British Olympic Champion

“I'm looking forward to it! Any run at night time is quite exciting - it puts you in a mind-set of going out and doing something enjoyable. What I like about it is the combination of music, neon lights and adventurous course lands which makes the event so appealing,” says Holmes. “I’m a big kid at these places; I throw myself in and just enjoy it and encourage everyone else to.”

“This event is an incredible fusion of light and sound,” says David Sanderson, Electric Run director. “So whether you are a regular runner or want to tackle your first 5k, you will certainly appreciate the energy it will bring to Dubai.”

Runners will make their way through the 5k neon-lit track at night, where they will discover giant light installations, DJs playing modern electric music, vibrant themed neonlands, culminating in an epic end-of-run musical concert.

The run aims to bring together people of all ages, fitness levels and nationalities. And the fact that the run is untimed adds to its appeal for first time runners.

“No matter how old, how fit, or how cool, everyone is welcome to this event. This is an untimed event and the most social event in the world where participants can run, walk or dance their way to the finish line with their friends and family,” David says.

This is an untimed event and the most social event in the world where participants can run, walk or dance their way to the finish line with their friends and family

David Sanderson, Electric Run Director

Meanwhile, London’s Colour Run, the largest event series of its kind in the world, has attracted record-breaking numbers in recent years. More than 1.5 million people took part in in 2013 and more than 2 million did the run in 2014.

In the race, participants start with a white t-shirt at the beginning of the event and are doused from head to toe in coloured powder at each kilometre.

And just like the Electric Run, the race is untimed and has no restrictions on age or fitness levels to encourage first-time runners.

“Over half of our participants are first-time 5k runners and the event is making headway on the growing national focus of improving health and wellness,” says a Colour Run spokesperson.

 

To register interest in the Dubai event visit: www.electricrun.ae