Fresh from overseeing another successful edition of the BWF World Superseries Finals in Dubai, badminton’s governing body was once again recognised for its work at a prestigious awards ceremony in the city on Monday, as Gruffudd Owen reports
The Badminton World Federation (BWF) was honoured at the 8th edition of the Sheikh Mohammed Bin Rashid Al Maktoum Creative Sports Awards as it picked up the gong for International Category – Corporate Sports Creativity (International Federation of the Year Award).
One month after organising another successful edition of the BWF World Superseries Finals at Dubai’s Hamdan Sports Complex, the sport’s governing body was rewarded for its innovative voting system in Monday’s ceremony.
The BWF began using the system in 2012, whereby member associations can boost their voting strength the more they encourage and participate in the growth of badminton internationally.
And BWF president Poul-Erik Høyer was thrilled with the recognition when the winners were announced in December.
“This award will spur us at the BWF to continue stretching our imagination and creativity as we seek not only to enhance our sport and the global badminton environment, but also to contribute to the international sporting landscape in any way possible,” he said.
“We are pleased with how our voting system has evolved and the manner in which it has been embraced by our membership as well as by others in the sporting fraternity.
“This award is further validation of its merit.”
Other notable winners included His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance, who received the Sports Figure Contributed to the Enrichment of the Local Sports Movement Award, while Prince Ali Bin Al Hussein – president of the Jordan Football Association – won the equivalent Arab Sports prize.
The prestigious ceremony was held at the Dubai World Trade Center and welcomed His Highness Sheikh Ahmed bin Saeed Al Maktoum, president of the Dubai Civil Aviation Authority and CEO and chairman of the Emirates Group, as well as Princess Haya bint Al Hussein, wife of His Highness Sheikh Mohammad Bin Rashid Al Maktoum.