Watch as Dubai brings a taste of the emirate to the heart of Beijing
The heart of one of Beijing’s most popular business and shopping districts has been transformed into a unique interactive experience bringing Dubai’s remarkable story to life. Dubai Week in China will introduce visitors to the ‘real’ Dubai, highlighting the emirate’s incredible journey from a small fishing community on the Arabian Gulf coast, to a global centre for trade, tourism and more.
The Orange at Taikoo Li Sanlitun South hosts a variety of immersive digital and multi-sensory experiences, enabling Chinese government officials, thought leaders, media and consumers the chance to see, feel and taste Dubai through a variety of touch points. These include an Arabic bakery, interactive videos, Q&A sessions on Emirati culture, performances of Arabic music and dance, as well as live calligraphy and traditional henna art.