‘Stay different’ is the brand promise of the Dubai-based luxury hotel group Jumeirah. Its Culturally Connected programme is a commitment to the arts involving direct sponsorship of events such as Art Dubai and the collections showcased in Jumeirah hotels around the world.
It also takes in how its individual properties integrate local culture, visual art, music and traditions into the guest experience. You can explore an exhibition, find out about the artists whose work is displayed in your hotel, visit their studios, have a guided tour of shows and museums, and engage with the native artistic community as part of your stay. This focus on local culture means the hotels all have very different stories to tell.
Nikki Schreiber finds out more