The heart of one of Beijing’s most popular business and shopping districts has been transformed into a unique interactive experience bringing Dubai’s remarkable story to life.
Dubai Week in China, which opens on Friday, will introduce visitors to the ‘real’ Dubai, highlighting the emirate’s incredible journey from a small fishing community on the Arabian Gulf coast, to a global centre for trade, tourism and more.
The Orange at Taikoo Li Sanlitun South will host a variety of immersive digital and multi-sensory experiences, enabling Chinese government officials, thought leaders, media and consumers the chance to see, feel and taste Dubai through a variety of touch points. These include an Arabic bakery, interactive videos, Q&A sessions on Emirati culture, performances of Arabic music and dance, as well as live calligraphy and traditional henna art.
Dubai retains a sense of mystery for many Chinese and the event aims to surprise, delight and spark a new interest beyond the Dubai that most people know
Running from 8th to 15th May 2015, Dubai Week in China will also feature a series of special events and panel discussions around such subjects as trade and investment, entrepreneurship, education, and arts and culture. The Chinese National Table Tennis Team – which has been sponsored by Dubai since 2013 - will also be making a guest appearance at the event, performing in an exhibition match at an evening in celebration of China and Dubai’s shared passion for sport.
The event is a Falcon and Associates initiative in partnership with DTCM, DIFC, Dubai Expo 2020, Emirates, Jafza, Jumeirah Group and KHDA, and is in cooperation with the Chinese People's Association for Friendship with Foreign Countries (CPAFFC). Speaking ahead of the opening, Hongbin Cong, Managing Director, Invest Dubai, Falcon and Associates, said that Dubai Week in China would enable visitors the chance to see a side of the emirate that they might otherwise not have been aware of.
“Dubai retains a sense of mystery for many Chinese and the event aims to surprise, delight and spark a new interest beyond the Dubai that most people know, introducing its rich culture and Bedouin heritage, as well as the warmth of Arabic hospitality,” he said. “Dubai is one of the most liveable and dynamic cities in the world - safe, welcoming and multi-cultural – and the event will give visitors an opportunity to gain a deeper understanding of how the pioneering spirit and visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has been key to its development.”
In recent years Dubai has become a popular destination for Chinese tourists and businesses alike. In 2014 the emirate recorded a 25 per cent increase in tourist numbers from China, with a record 344,000 Chinese choosing Dubai as their holiday destination. Trade has also flourished, rising 29 per cent in 2014 to $47.6bn – and marking China as Dubai’s single largest trade partner. There are currently 200,000 Chinese living in the emirate, accounting for 10 per cent of Dubai’s population.